Post-Sale Real Profit Analysis Tool – Calculate the Amount Entering Your Pocket Based on Campaign, Coupon, and Discount Distribution

Post-Sale Real Profit Analysis is a post-sale profitability analysis tool that calculates the amount entering your pocket and your real profit by considering the actual conditions under which each order was made after sales are completed in marketplaces (especially Hepsiburada and Trendyol).

Because in real life, sales do not happen with a “single scenario”:

• Not every order is on campaign
• Not every customer uses a coupon
• In some sales, store discounts apply, in others, they do not
• Even if you participated in a campaign, sales may come at normal price
• Category discount or platform discount may not reflect on the sale

This tool exactly solves this confusion: it calculates based on actual sales, not scenarios.

What Does It Solve?

You did a scenario-based profitability analysis and said, “this product leaves this much profit at this price.” However, after sales start, you realize:

• I entered the campaign, but some of the sales came without a campaign
• I defined a coupon, but it was only used in some orders
• I gave a discount, but some customers bought without a discount
• The campaign/discount applied by the platform worked differently than your discounts

Result: While “profit is this much” appears in the scenario-based table, in reality, profit can be higher or lower. To see the truth, post-sale real data is required.

How Does the Tool Work?

1) Dissects the Actual Conditions Based on Orders

It makes the following distinctions for each sale:

• Campaign / non-campaign sale
• Coupon / non-coupon sale
• Store discount exists / does not exist
• Category discount applied / not applied
• Free shipping effect exists / does not exist
• Effect of return / cancellation / partial return if exists

2) Calculates Net Revenue and Deductions for Each Order

• Order net sales amount
• Commission deduction
• Campaign/discount cost (yours or the platform\\\’s)
• Coupon cost (yours or the platform\\\’s)
• Shipping and operation cost
• Packaging / labor share (optional)
• Return share / risk share (optional)

3) Result: “Real Profit” and “Real Margin”

The tool tells you:

• How much TL did this product actually earn during this period?
• What is the net profit margin?
• How did the campaign/coupon distribution affect the profit?
• How much did non-campaign sales raise the profit?
• Where did coupon sales cut into the profit?

So it’s not “estimated profit,” it’s settled profit.

What Reports Does It Provide?

1. Real Profit Summary (Period)

• Total number of sales
• Total net revenue
• Total deductions (commission + discount + coupon + shipping)
• Net profit (TL)
• Net profit margin (%)

2. Sales Type Distribution

• Campaign sales rate
• Coupon sales rate
• Normal sales rate
• Category discount effect

Thanks to this report, the question “what percentage of my sales goes with a discount?” becomes clear.

3. Analysis of Factors Increasing / Decreasing Profit

• What item decreases profit the most: coupon, commission, or shipping?
• Average profit of campaign sales vs average profit of non-campaign sales
• Average profit of coupon orders vs average profit of non-coupon orders

4. Fine-Tuning Suggestions

The tool not only provides reports; it generates decisions:

• Should I completely close the coupon or raise its threshold?
• Should I stay in the campaign but revise the price?
• Should I remove free shipping or apply it only to certain products?
• Is a cart discount less damaging than a category discount?

Who Is This Tool For?

• Those who use campaigns and coupons and are unsure if they “won or lost”
• Those who sell a lot but earn little
• Those experiencing periodic profit fluctuations on a product
• Those who feel “it showed a loss in the scenario but it feels like there’s money left in sales”
• Professional sellers who want to see Hepsiburada/Trendyol deductions transparently

Value Added

• “The money entering my pocket” becomes visible
• Discount/coupon structures that puncture profit are caught early
• Campaign decisions are made with real data, not emotion
• Product portfolio is managed based on profit, not sales

Result: You can know that you are not just making a lot of sales, but actually making money.